The tone of “Braveheart: Freedom Speech” is set as very informative and very persuasive. And yet it gives a warm feeling, not demanding but more friendly. While leaving a mark on the audience and being eye-opening as well as being inspired by the speech. The speech was spoken by William Wallace. He was a Scottish knight who later became one of the main leaders during the First War of Scottish Independence. His speech was straight to the point and gave his audience and his fellow friends/soldiers hope. During his speech, he uses ethos, pathos, and logos to connect to his Scottish army, in order for his fellow soldiers to understand and see who William Wallace was. William uses this technique in order to relate to his soldiers about their struggles and how they can overcome them by working together and fighting for their freedom. Visually, the source was easy to navigate since I found the speech on Youtube. The video was simple to use and straight to the point. The video uses a lot of color and imagery to make the audience visually understand and connect to the movie. The speech itself is about 2 minutes and 50 seconds, while the movie itself is 2 hours and 57 minutes. Furthermore, William’s intended audience is people who live in Scotland, who are regular people trying to live their lives while trying to fight to overcome the fear, power, greed, ambition, government, and officials of England. While at the end of the movie, William becomes the symbol of a free Scotland. My conclusion of William’s intended audience comes from his symbol and love for his country and countrymen of Scotland. Together they can overcome the power and greed of England. In addition, the writing style I would like to emulate in my writing is tone, format, writing style, and visuals. In my writing, my tone will be persuasive, formal, and informative. This would mean I have to use the movie “Braveheart and the First War of Scottish Independence” to make it more credible.