The tone of Ursula Von Der Leyen’s speech at the European Women on Boards’ Gender Diversity was informative and serious yet still not too authoritative. Her speech was very formal with a hint of optimism. She spoke professionally with an undertone of hope as she took to a future of gender diversity. Throughout the speech, Leyen used outside sources and statistics to back her points to show her audience that the information she is relaying to them is factually proven. Visually, the source was easy to navigate, paragraphs were separated, correct grammar and punctuation, and titles and subtitles were included. There were also imagery and color to stimulate her audience visually. The speech itself is about two minutes long but the article I found was approximately four hundred and eighty words long. Moreover, Leyen’s intended audience is men in high power positions, feminists, and people in general who want gender diversity in high-ranking positions. My conclusion of Leyen’s intended audience came from her continuous appeal to men on boards and major companies that could influence government decisions. However, some aspects of Leyen’s speech I would like to emulate in my writing are tone, writing style, format and data, and statistics. I would like the tone of my writing to be informative, formal, and somewhat authoritative. This means my writing would have to be persuasive and professional. I would also have to use proven facts to support my writing to seem more credible.