Magazine Ad:
PHASE 1
β Brand choice – PANDORA
β Campaign type choice – New Product Marketing Campaign
β Initial Creative Brief
β Initial Research
β Initial Moodboards (v1)
Phase 2
Thumbails
Phase 3 Mood Boards and Legible Sketches
Phase 3 Mood Board,headlines and Digital V1
Phase 5 Mood Board, Headlines and Digital V2
Final Version