Converse Campaign
Concepts
- Converse X FC Barcelona
Project Overview
- The purpose of this campaign is to promote a new converse design in collaboration with FC Barcelona to persuade people to donate for foster cats.
- Our objective is to persuade people to buy this design because all the prompts will be donated for street cats.
Target Audience / Objectives
- The goal is to convince New York City’s 16-25 age group of both genders to buy Converse X FC BARCELONA design as audiences prefer brand collaborations these days.
Brand Message
- The brand message could be “Mes que un club we are stars”. However, we want our tone of voice to be emotional and consistent throughout our communication with our audience.
