So today lisa gave us another day off for us to work on anything we wanted since we completed our last assignment so i went to another webinar. The webinar I had went to was Redefining Empathy for an Uncertain 2021 from adweek and Danielle Sherman. She discusses how to get inside customers’ heads and connect on a more emotional level during a time of unprecedented change. Executing engaging campaigns and experiences faster, smarter, and more nimbly is critical. Covid Ads are what’s popular right now and figuring out ways to use it in a way to bring people together on a campaign could be beneficial. The word Danielle used a lot was resonate, we need to resonate with our communities, resonate with our brand and families. I agree that at the end of the day you are not selling to robots. You are selling to people so having feelings is important and I feel that’s what creatives never discuss when talking about why they make certain decisions. You need to connect to the people. She continues,”How to use advanced social analytics to quickly redefine your market and its key influencers?” This is where social media analytics software is vital. Without measuring and analyzing your content and its performance, there’s no sustainable way to improve and get the results you want. Are the jokes you’re making okay? Are you talking in a way where everyone could understand it? Do you creatively use your skill to bring together more viewers to your message without following a trend? The next question was “How to use quick-hit market research to launch impactful, empathetic content that resonates” Danielle went into a story about how last year her company went into a christmas ad. I don’t remember the logistics about it sadly but I do know one thing she was discussing how social media even though it’s effective if you’re boring then youre automatically at a disadvantage. No disagreements here everything makes sense so far with what she is talking about. “How to quickly envision future scenarios and prototype engaging experiences that build loyalty” This is easy too how can we prepare for a future where our campaign can easily be changed that keeps the loyalty. My answer to this is simply to have a good campaign that way your audience has something to carry with them for the rest of their future experiences. When the holidays arrive you can expect to hear certain songs and have certain commercials and shows. That how you future proof your campaigns have something reusable that’s a good experience. Overall this webinar was good and informative and i feel like creatives should tune in to more of danielles talks.