The problem: The local and Queens BLDV communities had no idea they had a non-profit company that could help them engage socially and civically. They are a non-profit community organization named Unity for Equality. Their mission is to empower and integrate underserved communities and other immigrants into civic and economic life. They help individuals and families in the areas of advocacy for social justice, civic engagement, educational opportunities, universal health care and advanced support services.
The solution: During a 7-week social media campaign (primarily in their Instagram) we were able to send our message and our goals and mission to the Queens community through the following deliverables: