Bezold Effect – The Bezold Effect, also referred to as the “assimilation effect,” is an optical illusion where a color’s hue or value is affected by the color or colors surrounding it. http://www.newworldencyclopedia.org/entry/Bezold_Effect
When looking at a specific hue, it can appear to change in appearance depending on the colors that surround it.
Simultaneous Contrast – The way in which two different colors affect each other. The theory is that one color can change how we perceive the tone and hue of another when the two are placed side by side.
Color Interaction – A color’s expressive character can be changed by placing it in a context with other colors. http://portfolio.newschool.edu/stillmas/files/2015/03/Color_Interaction_lr-r5qjlj.pdf
The way colors exert an influence on each other.
