Page 6 of 23
This week I came across this ad conveyed by Unicef on YouTube. In my opinion, the ad disseminates essential information on Ukraine children who urgently needs help. Unicef is an international organization that deals with child protection, focusing on gender, ethnicity, race, culture, disability, and family and caregivers (UNICEF, 2022). The core values of this organization cover these four aspects, which delineate the stereotype that may impact the lives of children all over the world. When we see the ad, the first impression it creates in our minds significantly impacts the reputation of the organization. Even though they are children, the organization recognizes them and values their well-being; this is a clear demonstration of the identity and Representation of children regardless of their ethnicity, culture or rather race.
Companies or people usually include children under their parents. However, this organization recognizes children individually, demonstrating that they can stand alone as an individual with their rights. From the ad above, it is an essential message that does not exclude anyone but portrays the inclusion of the general public despite one’s race, ethnicity, culture, or even gender. The message is not directed to a target audience but the rest of the world, either male or female, to come together and help children in Ukraine. Children include both males and females, and those living in Ukraine are from varied backgrounds. From the reading and this ad, I have learned a lot regarding identity and Representation. Advertisement portrays a lot regarding the reputation of an organization. The interpretation of the message in an advertisement can either build a brand name of a company or destroys it.
Recent Comments