In Steven Heller’s article titled “The underground mainstream”, the idea of design is depicted not only as a means of creating and sharing ideas, but also for commercial and business uses that may have a negative effect on the art itself or possibly build more awareness around it. Some companies see art as a means to promote products even if the original art is stolen or altered to better fit their demographic, while others have intentions to shock or change people in a manner that would capture their attentions. In a way it can gain attention and followings even if it fails to shock or frighten viewers with a different perspective shown. “Design Studies Theory and Research in Graphic Design” by Audrey Bennett does mention that images and designs have their own goals and specific communities one works a process towards, though not all images are seen just for appearances but rather the culture in visual context.

There are other sources that could be relevant to the article at hand. In one of sources titled “Graphic Design Discourse: Evolving Theories, Ideologies, & Process of Visual communication” by Henry Hongmin, many points regarding how designs represents the economy of form and function. How a designer’s work should not only be functional, but also aesthetically pleasing, hence how the attention of businesses and even viewers are drawn in.

“Graphic Design as Communication” by Malcolm Barnard also mentions how a design meant to shock viewers can have different effects. One of their examples being a poster of a black and white man handcuffed together, which gained many negative receptions but also gain other attention with what the poster’s message could mean to them.