Month: March 2022 (Page 4 of 9)

According to Jan Tschichold, Karl Gerstner and Josef Müller-Brockmann, how should  be designed? I personally do not judge any design however, below are my thoughts

We read about how designers should be able to design in a way that they can express themselves. According to Jan Tschichold, the design should be based on the differences between the old typography and the new innovative typeface. Most of his work is in red and black color. Hence, I firmly believe that this place is the main goal of every designer, to create something that everyone can receive and understand clearly. The goal of old typography held a sense of attractiveness and clearness, but Tschichold points out that new lettering also had a feel of simplicity and clarity. When we design with a purpose and incorporate details that improve the functionality, we are able to develop a great design

When we design with a purpose and incorporate details that improve the functionality, we are able to develop a great design. There are some points that our three designers above agreed on. Even though, Müller-Brockmann’s approach is more general, he details the benefits of grids in his article and gives insight into how the grid system “implies the will to systematize” (pg63). However, they state that the typographer not only has to choose the font, but also figure with its weight, height, color, arrangement of lines. There is always a group of solutions, one is the best under specific conditions. Because grouped colors, fonts, sizes (from reading: basics, colors, appearance, and the expression) can be generated behind text and design. They also state that what sets the design apart is the ability to decide where you want to place illustrations, text, and more. Depending on the position, you can get any type of result. Some examples in the article show how complex a design can appear in terms of the shapes used, but the text itself is still well organized such as how letters are formed and are located grids or number of spacing areas by these illustrators.

In conclusion, the value of the text and not be designated according to the way we want to do it, exactly as a technological or natural element had been designed according to their functions.

For this weeks reading, the articles were a little bit confusing. However the gist was the effect media and technology has on society. McLuhari speaks on the change each of these aspects had on us and or interaction with our environment . He speaks on how media and technology are an extension, of ourselves. In the day and age of technology we live in today, technology is an extension of the person who owns it. There are many people whose phone are an extension of themselves and cannot simply live without their phone. Not only technology but media is also an extension of ourselves. It is the way we learn of what others are doing or the news in or area. All media no matter the medium is an extension of the receiver and the creators. The creator in using old techniques and sharing the story of the writer or in historical movies or inspirational movies history. Technology has created a way to share information and relay stories of the past. This is seen in all media and technology. This Could been seen in apposite light or a negative light depending on your opinion on media and technology and on your dependency on it.

This reminds me of a movie I saw called the circle. It about how the main character joined a media and technology company and how she notices how everything she does at the company effects the society. Although it is totally fiction it could be seen as a future for us if we continually become dependent on technology. As a person within this society I continually use my technology, however I try not to be too dependent on it.I love to do art and see it as an extension of myself, meanwhile I love doing digital art, I also love song traditional art. This was a discussion that my class had in one of my graphic design history class. We went into depth on how technology has improved the fields of graphic design and how it and media has effected history. Most media in the past has been an extension of the artists and creators beliefs whether it be political or not. For example the political cartoons and the posters n the late eighteenth and early nineteenth century.

In the reading The Medium is the Massage: An Inventory of Effect by McLuhan and Fiore, McLuhan describes technology and media as “extensions of man.” When I read the words of how McLuhan describes technology and media, I actually find it quite interesting how McLuhan uses that fraise in describing. I don’t think I ever heard of such a fraise like that before. When I think about the media extending on an individual or society in general, it always reminds me of how people from the 20th century get their media to how we normally do now. For instance, you get people from the beginning of the 20th century that relies on newspapers, radios, telephones and of course people themselves. While we as a modern society still carry these pioneered tools, we have developed and advanced so much when it comes to the media that it’s mind boggling. I know the most popular technology that pretty much everyone owns are cellphones, computers and televisions. Of course with every new upgrade comes with an invisible hazard. The kind of hazards that technology progress brings to an individual or society is being addicted, dependent and even use it for the wrong reasons. We all know that technology is one of the greatest and deadliest inventions to ever exists. While most people know how to use it the right way, unfrankly, they’re those who gets sucked into it and even use it for the wrong reasons.

The role that artists and designers can play in when it comes to creating new messages is to be able to come up with ideas that can help society navigate with technology in a more healthy relationship kind of way. For instance, sometimes you may stumble medias that aren’t the greatest or even the design of the website itself makes it hard to even use. As artists and designers, we have the ability to improve what and how society consumes their media in a more realistic and creative way. Just look back during the late 20th century all the way up until now. Look how much technology has changed in terms of the visual aspect. Especially when it comes to the home computers. We went from have a simple text base webpage to have these awesome website designs that artists and designers has done for us. Being able to have those kind of create people in our human race is truly a blessing.

The work of a designer distribute information by being able to use the world wide web as an outsource to communicate with the people. They pretty much go to any outsource that allows them to distribute information such as social media which plays a huge factor in terms of reaching out to people. Designers also likes to go on websites that are specific platforms that suits them. Think of it as a way where they can showcase their portfolio and to provide their contact information and all those other good stuffs that have to offer.

McLuhan talks about how technology became somewhat of extension or even substitution of a human. Even at that time, in the 1960s, people already thought about machines, technology will replace people at work. It will influence people’s behavior, or give more opportunities in such fields as politics, family matters, jobs; people will look at themselves from a different angle. A person is no more fully isolated from others in their thoughts, they are alone no more. As the author said, there is a “…tyrannical… surveillance [that] are causing very dilemma between our claim to privacy and the community’s need to know”. The same goes with families: now, there is an influence on parents’ decisions, it is no more about two people, now the whole world is an expert. 

The hazards that the technological process, or rather, evolution may bring is that many workplaces are replaced by machines, robots. They are afraid that many people will lose their jobs, and since they cannot do anything else besides their specialty in a field, there will be a high percentage of unemployment. Yes, that could be the case even in the last century, but not anymore. Now, thanks to the same technology, one can learn some new skills at home, and if something happens in his old work, like being fired, he can easily switch the fields. I do not think, that it is a big problem anymore. If a construction worker will be replaced by androids, I guess he can be now a supervisor of these androids, because supervising requires not only a physical ability to build, or bring the plates/bricks, but also one needs to be a good manager. I don’t think, robots can do that. On other hand, the same used-to-be construction worker now could do whatever he wants, he dreamed about; or go to a similar field, where his skills are still required.

After reading, I think that designers should be able to design in a way that they can express themselves and do not hold themselves to the rules of old typography. Designers have to be flexible with their work, creating many variations of design. However, the designers in these readings, say that there is a need to create something for everyone with clarity and an understandable message. 

Tschichold studied the old typography but after visiting the Bauhaus exhibition, he was mesmerized by it and understood that it holds a sense of beauty and clarity. Tschichold wanted to get rid of the boring symmetry of the old typography and embrace the new typography with a predominantly asymmetrical style. He believed that an advantage of asymmetry was in its appearance which is optically more effective than symmetry.

As of Gerstner, he was a designer who worked on a combination of art and science. Gerstner came up with “the morphological box of the typogram”, containing a variety of design solutions. This is a “box” of solutions to design problems with a description of what can be combined or can not. Gerstner also used grids as a solution to flexibility and creativity with the design. I think this was the first step towards the grid system we know today–the Swiss-style.

Muller-Brockmann also used grids to help create space, order, and clarity in design. As he said, “the designer’s work should have the clearly intelligible, objective, functional, and aesthetic quality of mathematical thinking.” Designer should really be able to communicate the message of his design clearly, make that design successful if he can.