In this week’s article by Stuart Hall, the ideologies of how statements and concepts are created using different elements of individuals is explored, from mindsets to appearances. It can range from different intentions and range through varying meanings, something that can be seen with many advertisements in the modern era.

One of the many advertisements I feel can relate to the article’s idea comes from The New York Times’ website, with one of their pop out ads displaying the New York City Center Dance Festival. What makes this ad stand out is the different racial, gender, and cultural representation that its embracement ads to the ad’s call to action. It depicts the gatherings of these different identities in a positive manner not only for an entertainment event, but also to emphasize the event’s idea of a gathering of different groups.

Another advertisement that can also relate to the article comes from The Economist, with a unique design which the call to action may not be as immediate as others. The idea of this ad is to share with consumers the importance of different women’s identities and their history, but instead of using photos, silhouettes and overlapping colors are used to show how diverse these women are. While seemingly done in a more artistic manner, the call to action of showing women of different appearances and background can be examined. Some ads may be explicitly with their ideology of representation, but this one uses the concept in a unique manner.

An advertisement from GAP displays a large groups of individuals varying of age, shape, colors, gender, and backgrounds. Some of them do not appear to be in the same location of each photograph however which does have the focus placed onto each individual exclusively in each of them. It still follows the article’s idea of elements of these individuals being explores and how diverse they can be. It may not emphasize them all as together as a group, but still shows how unique they are all.