Assignment Objective: This assignment is designed to give you hands-on experience in designing an Out of Home (OOH) billboard advertisement and placing it within a Photoshop mockup. The goal is to develop your skills in creating impactful visual communication for large-format advertising spaces and to understand the importance of considering the physical context in the design process.

1. Design Process:

  • Use design software (e.g., Adobe Photoshop or Illuustrator ) to create the billboard design.
  • Consider the dimensions of a standard billboard and ensure that your design is visually impactful from a distance.
  • Pay attention to typography, color schemes, and images to enhance readability and engagement.
  • Create a visually appealing layout that aligns with the brand and campaign objectives.

2. Photoshop Mockup Placement:

  • Acquire or create a realistic Photoshop mockup of a billboard in an urban or outdoor setting.
  • Integrate your designed billboard into the mockup, considering factors such as perspective, lighting, and environmental elements.
  • Ensure that the placement appears natural and eye-catching within the chosen mockup.

Resources for Mockups and assets

https://www.freepik.com/

Resources for Royalty free pictures

https://unsplash.com/

https://www.pexels.com/

Resources for Fonts

https://fonts.adobe.com/

https://www.dafont.com/

3. Presentation:

  • Prepare a Behance project showcasing your design process, research findings, and the final billboard design.
  • Discuss the rationale behind your design choices and how they align with the advertising goals.
  • Share insights into the placement within the Photoshop mockup, explaining how the design interacts with its environment.

Examples of Final Project

https://www.behance.net/gallery/143550067/Rock-In-Rio-Sales-Campaign?tracking_source=search_projects&l=10

https://www.behance.net/gallery/181569057/CAVEAT-Advertising-Campaign?tracking_source=search_projects&l=3

Submission Guidelines:

  • Submit the final billboard design as a Behance project. (Template for Behance project)
  • Include a written report detailing your research, design process, and rationale for design decisions.
  • Submit the Photoshop mockup with the integrated billboard design aswell as mood boards, and sketches.
  • Be prepared to present your work during the designated presentation session.

Assessment Criteria: Your assignment will be evaluated based on the following criteria:

  • Creativity and effectiveness of the billboard design.
  • Alignment with the target audience and advertising objectives.
  • Integration of the design within the Photoshop mockup.
  • Clarity and professionalism of the presentation.
  • Adherence to design principles and best practices for outdoor advertising.

Due: Monday 11/27