Objective: The goal of this assignment is to give hands-on experience in the creative and strategic process of designing an effective Out-of-Home (OOH) billboard. Students will develop sketch design options for a billboard, considering client objectives, target audience, and design principles. This assignment aims to foster creativity, critical thinking, and practical design skills.

Instructions:

1. Client and Target Audience ( This is information you would have reseashed when

  • Understand the client’s goals and objectives for the billboard.
  • Identify the key characteristics of the target audience and their preferences.

2. Research and Inspiration

  • Research the product, service, or message being advertised.
  • Collect examples of successful OOH billboard designs for inspiration.
  • Create a mood board for design references to inspire your final OOH Billboard

3. Sketch Design Options (40%)

  • Develop a minimum of three distinct design options for the billboard.
  • Create rough sketches for each design option, considering:
    • Layout, composition, and visual hierarchy.
    • Effective use of space, including message placement and imagery.
    • Typography, color schemes, and any branding elements.
    • Creativity and originality in design concepts.

Example of Moodboards

Example of OOH Sketches

Submission Guidelines:

  • The assignment is due on 11/9.
  • Submit OOH Sketch and mood board Via Comments of this assignment