Objective: The goal of this assignment is to give hands-on experience in the creative and strategic process of designing an effective Out-of-Home (OOH) billboard. Students will develop sketch design options for a billboard, considering client objectives, target audience, and design principles. This assignment aims to foster creativity, critical thinking, and practical design skills.
Instructions:
1. Client and Target Audience ( This is information you would have reseashed when
- Understand the client’s goals and objectives for the billboard.
- Identify the key characteristics of the target audience and their preferences.
2. Research and Inspiration
- Research the product, service, or message being advertised.
- Collect examples of successful OOH billboard designs for inspiration.
- Create a mood board for design references to inspire your final OOH Billboard
3. Sketch Design Options (40%)
- Develop a minimum of three distinct design options for the billboard.
- Create rough sketches for each design option, considering:
- Layout, composition, and visual hierarchy.
- Effective use of space, including message placement and imagery.
- Typography, color schemes, and any branding elements.
- Creativity and originality in design concepts.
Example of Moodboards
Example of OOH Sketches
Submission Guidelines:
- The assignment is due on 11/9.
- Submit OOH Sketch and mood board Via Comments of this assignment
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