Assignment Description:

In this project, you will delve into the exciting world of personal branding through the creation of a comprehensive moodboard. A moodboard serves as a visual representation of a brand’s personality, values, aesthetics, and overall vibe. This assignment will allow you to showcase your graphic design skills while exploring the intricate elements that contribute to an individual’s personal brand.

Project Objectives:

Understanding Personal Branding: Gain insights into the concept of personal branding and its significance in today’s professional and creative landscape.

Visual Storytelling: Develop the ability to visually communicate a cohesive narrative that encapsulates the essence of an individual’s personal brand.

Aesthetic Exploration: Experiment with diverse design styles, color palettes, typography, imagery, and other visual components to create a harmonious and visually appealing moodboard.

Research and Curation: Practice effective research and curation skills to gather relevant inspiration, references, and visual elements that align with the personal brand you are working on.

Composition and Layout: Learn to arrange and compose various design elements on a digital canvas to create a balanced and impactful visual composition.

Digital Design Tools: Utilize graphic design software (e.g., Adobe Creative Suite Photoshop or Illustrator or InDesign, whatever you are comfortable with) to craft your mood board, showcasing your proficiency with these tools.

Project Guidelines:

Brand Exploration: Research and gather information about the values, aspirations, hobbies, and any other relevant aspects that you want to contribute to your your personal brand.

Visual Elements: Collect imagery, colors, typography examples, textures, patterns, and other design elements that resonate with the individual’s personal brand attributes. (You can gather references for websites such as google images or Pinterest) 

Design Composition: Arrange the collected design elements on a digital canvas to create a visually cohesive moodboard. Experiment with different layouts to find the most effective arrangement.

Typography: Integrate typography that complements the individual’s brand image. Experiment with various fonts, sizes, and styles to convey the desired emotions. (doesnt have to be the final font you are planning to use in your final product) 

Color Palette: Select a color palette that resonates with the your brand personality. Ensure the colors evoke the intended emotional response.

Examples of mood boards:

Presentation: Prepare a final presentation of your mood board. This can include a digital file (PDF or image) that can be easily shared and a brief description explaining the design choices you’ve made. 

Deliverables:

  1. A high-resolution digital moodboard showcasing your personal branding design exploration.

2. A brief written description (approximately 200-300 words) explaining the design choices you’ve made, the reasoning behind your selections, and how they reflect the your personal brand.

Evaluation Criteria:

Your project will be evaluated based on the following criteria:

Concept and Creativity: The originality and depth of the visual concept that aligns with the individual’s personal brand.

Visual Execution: The quality of design elements, composition, and overall visual appeal of the moodboard.

Coherence: The degree to which the chosen elements collectively convey a consistent and unified personal brand identity.

Typography and Color: The effectiveness of typography and color palette choices in conveying the intended emotions and brand personality.

Presentation and Communication: The clarity and conciseness of the written description that accompanies the mood board.

Submission:

Submit your project as a digital file (PDF or image) along with the written description via the discussions on Openlab. 

Post by Monday, 9/11, for in-class discussion

Comments and feedback on other’s posts is highly encouraged.

Remember, this project is not only about design skills but also about understanding and effectively communicating the essence of a personal brand through visual elements. Good luck and have fun exploring the world of personal branding!