Assignment Overview: Applying Color and Typography to Your B+W Personal Logo Exploration

Objective: In this assignment, you will expand upon your existing black-and-white (B+W) personal logo exploration by introducing color and typography. The goal is to refine your personal brand identity through the strategic use of color and typography, creating a distinctive and visually compelling logo that represents you effectively.

Key Learning Outcomes:

  • Understand the principles of color theory and typography in the context of personal branding.
  • Develop the ability to select and harmonize colors that align with your personal brand identity.
  • Gain experience in choosing typefaces that convey your personality and message.
  • Create a finalized personal logo that seamlessly integrates visual elements, color, and typography.

Assignment Tasks:

1. Color Exploration: a. Research color psychology and its relevance to personal branding. b. Develop a color palette that reflects your personal brand identity. Consider mood, emotions, and individuality. c. Apply these colors to your existing B+W personal logo exploration, experimenting with various combinations to find the most effective one. d. Create a color style guide detailing hex codes and color usage guidelines for your logo.

2. Typography Selection: a. Explore typography options that match your personality and brand message. Consider factors like readability, uniqueness, and alignment with your personal identity. b. Pair typefaces thoughtfully to complement your logo design. c. Create a typography style guide that includes font names, weights, and usage guidelines.

4. Refine Your Personal Logo: a. Incorporate the selected color palette into your B+W personal logo exploration, ensuring consistency and harmony. b. Apply the chosen typography to your logo, making sure it enhances the overall design. c. Experiment with variations, layout adjustments, and sizing to achieve balance and visual appeal. d. Provide a rationale for your color and typography choices, explaining how they represent your personal brand identity.

5. Presentation: a. Prepare an engaging presentation showcasing your personal logo design, color palette, and typography choices. b. Include before-and-after comparisons to illustrate the impact of color and typography on your logo. c. Be prepared to present your work to the class, discussing your design decisions and how they reflect your personal brand identity.

Assessment Criteria: Your assignment will be evaluated based on the following criteria:

  • Creativity and originality in the application of color and typography.
  • Alignment with your personal brand identity, values, and message.
  • Effective use of color theory principles.
  • Appropriate typography selection and pairing.
  • Quality and clarity of the presentation.

Submission Requirements: Submit your 5 top favorite logos from the B+W exploration as a JPG (1080 x1920 pixels) containing your logo design, color palette, typography choices, and a rationale (200-300 words) on your color and typography choices. in the comments section of this assignment.

Examples

Prepare to present your work to the class during the designated presentation session.

Due Thursday 9/28

This assignment offers you the opportunity to further develop your personal brand identity and design skills while creating a unique and meaningful logo that represents you authentically. Enjoy the creative process and make your personal brand shine!