- Explain your influencer to your peers
- Use text to convey meaning, feeling, tone
- Convey the excitement of contemporary design
- Your poster must be purely typographic.

Hierarchy 101:
Typographic hierarchy can be signaled with one or more cues:
line break, type style, type size, rules, and so on.

remember

Don’t be a slave to the document:
For example, the name does not have to be at the top of the poster.

Instead of making one big text box, break up the content and move it around the page.

hidden grid poster

2. Using systems: https://arajshree.cargo.site/Responsive-AR

Activity

Begin your next step

Introduction to creating a poster

Goals: Explore typographic meaning

Objectives: Reinforce the meaning of your text

Poster: 11 x 17, black and white

Posters should instantly communicate:
Does your audience know what you are trying to communicate?

Audience:
Your peers, classmates, friends, family

What are we communicating:
Explain your influencer to your peers
Convey the excitement of contemporary design

Your poster must be purely typographic––
Your manipulation of text evokes meaning or “flavor”

Choose a typeface that honors your designer
What typeface does your designer use?
What typeface evokes a similar feeling to a typeface your designer uses

Remember what we have learned this semester

Use hierarchy to determine your focus

Use proportion to determine the optimum position for your focus
Cluster your type around one of the “hot spots” for emphasis

Use alignment to make other items relate to your main hierarchy

Use scale for emphasis, make huge scale changes for dynamism

Use figure/ground to “mass” your text and white space

Use emphasis
Instead of letting your type appear randomly in one big text box,
break it into phrases and place position it for emphasis.

Our culture reads from left to right
Place your white space:
• on the left for feels like breathing room
• on the right to look like something is missing

Manipulate the page
For example, a title does not have to be at the top of the poster.

Manipulate your reader to explore the entire page

examples

hidden grid poster

Poster Requirements

Size: 11 x 17

Your poster must be purely typographic:
No colors, shapes, and lines

A viewer should be able to easily understand your text.
Consider your typographic hierarchy.

remember

Use alignment
Align several different items to one gridline
Align with the edge of the type, not a random letter in the middle
Your letters, not your text box, must touch the gridline

Mass your white space
make sure you have a large group of white space

Do not center your text or your white space
check that you do not have the same space above and below
what is centered?
equal amount of space above or below your text
equal amount of space to the left or the right of your text

schedule

step one: First draft, structure and type
step two: Second draft, image and color
step three: final presentation:

Review: To create a new InDesign poster page