Publication Media

Comps for Project 2: Letterhead, Biz Card, and Envelope

Take your best rough and develop it using InDesign. You will need to have files for the envelope, the letterhead, and the business card.

Rules: 

Well-developed: I will not accept quickly thrown-together chicken scratch

Reading

Go to the class website, https://openlab.citytech.cuny.edu/clarkeadv1161/. Read the following sections:

• Principles > Repetition

Roughs of Your Business Card, Letterhead, and Envelope Ideas

Take your 3 best thumbnail sketches and rework them into larger roughs–no need to worry about final size, just make sure they are developed and neat. Remember that the each component  has 2 sides on which you can design.

Rules:

• Black and white: pencil is preferred, pen is acceptable
• Well-developed: I will not accept quickly thrown-together chicken scratch

Reading
Go to the class website, https://openlab.citytech.cuny.edu/clarkeadv1161/. Read the following sections:

• Principles > Alignment

Final Poster

Using InDesign, create a 11” x 17” or 17” x 11” poster (tabloid size).

Rules:

• Black and white
• Well-developed: the design needs to be the best you can do for the idea you have developed over the last three weeks.
• Printed out, trimmed down, and mounted like I showed you in class.

Quiz next week
Study the vocabulary list I gave out in class. Be ready for a quiz next week. You will also be asked to perform some tasks in InDesign that we have gone over in class.

Comps of Your Poster Ideas

Develop 2 polished sketches of your poster ideas: using InDesign, create 11’ x 17’ or 17’ x 11’ comps of your designs.

Have these ready as PDFs for the critique.

Rules:

• Black and white
• Well-developed, showing that you tried several solutions and that you listened to the critique you received in class.

Reading
Go to the class website, https://openlab.citytech.cuny.edu/clarkeadv1161
Read the following sections:
Principles > Balance

Overview of Project 1: Poster
Black and white, purely typographic in nature. May be 11″x17″ or 17″x11″. Here is a selection of fonts with which to work: Lost Type

Homework: Roughs of Your Poster Ideas

Take your 3 best thumbnail sketches and rework them into half-sized roughs—that means you need to work within a space that is 5.5” x 8.5” or 8.5” x 5.5” since the final pieces will be 11” x 17” or 17” x 11”. Take into account the critique you received in class.

Rules:

• Black and white: pencil is preferred, pen is acceptable
• Well-developed: I will not accept quickly thrown-together
• chicken scratch
• The roughs need to be 5.5” x 8.5” or 8.5” x 5.5” in size

Reading
Go to the class website, https://openlab.citytech.cuny.edu/clarkeadv1161/. Read the following sections:

• Principles > Emphasis
• Skill Workshops > Drawing/Sketching