Digital Images

There are 2 main categories of digital images: Vectors (rendered in our case by Illustrator) and bitmap images (rendered in our case by Photoshop).

Vector images are made up of many individual, scalable objects. These objects are defined by mathematical equations rather than pixels, so they always render at the highest quality. Objects may consist of lines, curves, and shapes with editable attributes such as color, fill, and outline. Changing the attributes of a vector object does not effect the object itself. You can freely change any number of object attributes without destroying the basic object. An object can be modified not only by changing its attributes, but also by shaping and transforming it using nodes and control handles.

Because they’re scalable, vector-based images are resolution independent. You can increase and decrease the size of vector images to any degree and your lines will remain crisp and sharp, both on screen and in print.

Bitmap images (also known as raster images) are made up of pixels in a grid. Pixels are picture elements; tiny dots of individual color that make up what you see on your screen. All these tiny dots of color come together to form the images you see. Most computer monitors display approximately 70 to 100 pixels per inch–the actual number depends on your monitor and screen settings.

Bitmap images degrade if you scale them up to a bigger size.

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