Elements of Design

Here is the presentation I showed in class


Line
The element of length as a mark connecting any 2 points. Lines can organize, direct, be expressive, suggest an emotion, or create a rhythm. They can join elements or divide them using a rule, which is a line that separates one element in a design from another.

Shape
The external outline of a form or anything that has height and width. An example would be the 3 basic shapes: the circle, the square, and the triangle, considered to be the fundamental shapes found in all design.

Texture
The look and feel of a surface. in 2-dimensional form, texture is essentially visual and adds richness and dimension to work. Texture can also refer to pattern, which is visual texture.

Space
The distance between shapes and forms, but it is best understood in design as white space or negative space—terms used to refer to the empty but often active areas that are void of visual elements.

Size
It is how big or small something is in scale to other objects. Scale refers to the process of making size relationships. Unless there is a scale of reference within a design, it is impossible to discern the relative size of objects and the meaning they represent.

Value
The relative lightness or darkness of an area or object. Value adds dimension by creating the illusion of depth in a design, With the addition of color, you can create and convey a mood to enhance a strong concept.

Color
Color occurs when light in different wavelengths strikes our eyes. Objects have no color of their own, only the ability to reflect a certain wavelength of light back to our eyes. As you know, color can vary in differing circumstances. For example, grass can appear gray in the morning or evening or bright green at noon. Colors appear different depending on whether you view them under incandescent, florescent or natural sunlight. Colors also change according to their surroundings.

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