Chala Jamison
BTM 104.0111
Prin of Marketing
May 5 2018
Our product named Express Meal. It is a automatic kitchen that help us to make food . We can buy the material and put in the refrigerator and put the flavour in the specific location. The machines can search cookbooks online and know the step of doing it. When customer use mobile phone there is a application that can control the machine even though you are not at home. Everything that you need to put it on the specific place that the system can analyze and find it. It can cook for you when you are not at home. Everything control by our phone. The mobile phone can be connected to the network through 4G, ect., access the server storing the information of the home appliances, and send commands to the server through the app operation. The server forwards your commands to your home terminal, and controls the corresponding appliances according to the commands you issued. In order to meet above function, first of all, your home appliances must be connected to your home terminal through various modes. Generally, there are wireless protocols such as wifi, zigbee, ect. The home terminal plays a function of receiving and forwarding and it receives the server. Instructions that translate the instructions into identifiable wireless standards in your own system for control. The marketing concept of the product is make everyone to be healthier. Because of outside cook use a lot of MSG and oil that makes food taste very delicious. However, it make people’s body unhealthy. Besides, home meal also less expensive than outside food. Nowadays, people can only use their food to make home meal that is cheaper and conveniences.
The marketing strategies planning: our product is focus on the people who are busy at work or do not how to cook. I want my product to be the first product to help people to make the home meal by automatically. I need to do some research about how many people eat outside daily and how many people consider their health problem if they eat outside. According to The Statistic Portal, 72 percent of the respondents stated that they enjoy eating lunch at quick-service restaurants. Besides, Emmie Martin states that 90% of Americans don’t like to cook — and it’s costing them thousands each year. People chase healthier more than before, they consider more about the quality of their life. This product give them opportunity for them to have home make meal in busy work.
Target market: why people should buy it. (analyze it by marketing environment) (chen)
Price of the product. Andres $1000 – $5000
How we can promote it. Andres We can promote this product using social media as main tool to heavy promote this product.. We would create a scenario where individuals are at work while controlling the product that is placed at home.
Analyze it by the marketing mix. Andres Product self serving creating meals with a touch from a mobile device. Place Consumers will be able to find this device online amazon, and social media app store. Price range would be approximately around $1000-$5000. Promotion will be online through application as well on public transportation at any and every electronic store including Costco , Best Buy and websites like amazon
Lifestyle –
this can be a new lifestyle for all new product owners . Instead of taking hours to prepare a meal you will be able to get a great meal in a shorter amount of time .
Society will be able to work faster and save time 。 While being able to prepare a meal during their busy lives.
Analyze the product from customer’s view, and marketing
In today‘s growing society, many people are busy and have no time to cook in the kitchen. Also some people are lazy, and do not know how to cook. These are no longer a problem, because there is an automated kitchen that help you to solve it. No matter what you want to eat, just select your recipe in its application.After the meal is over it can even clean up the countertop itself, and no one needs to intervene. In addition to the on-screen controls that come with it, you can remotely control your kitchen through a mobile device such as a mobile phone or tablet. In this way, you set a recipe before you go home and you can eat at home. These technologies not only help us save time, but also teach us how to cook. If you want to cook for yourself, kitchen system includes an oven, a dishwasher and a sink.
As the core of the kitchen economy, consumers are not only required to pay more for kitchen electric products, but also a place where consumers spend more time at home. Therefore, the use of scene recognition technology to provide more intelligent cooking enjoyment enables the family to experience more fun in the kitchen space than imagined.
What the kitchen economy really changes is people’s lifestyle. The counter-trend growth of the kitchen electricity industry not only resulted from the improvement of the quality of life of the citizens, but also greatly increased the purchasing power of high-end kitchen appliances by emerging households; it also brought new growth momentum to the kitchen and electric market due to the explosion of emerging kitchen and electric appliances. . “Kitchen economy” gradually replaced “living room economy”, making the kitchen a new center of life, activity center and social center in the family.
People live faster and younger people do not care about health issues, even if they know that the food is unhealthy, they will still eat it.
They can only choose to eat fast food, take away food, and people do not care much about their health problems. People think that eating some of favorite foods, If we want to eat food, we have to worry about it. Therefore, we rarely consider the issue of physical health and we will not consider it. The problem of takeaway hazards.
Compared to fast food such as Mcdonald’s, Mcdonald contains unhealthy things like overmuch deep- fry. It‘s healthier to eat cooked meal at home and it is cheaper to cook at home.
