Chala Jamison
Brand Image
April 21 ,2021
Internship 4900
Dr.A
BUF 4900: INTERNSHIP
Your Brand Image
- What is your brand? How do you identify yourself? Describe yourself? Describe your best personal, individual characteristics and express them as you want to develop them. Develop a brand logo that represents you (an original).
My brand is Perfect Chala. I identify myself as a hard worker, smart , and Christian. I describe myself as well respected, responsible and committed. My individual characteristics are trustworthy and loyal. I want every customer to feel comfortable and happy coming to my brand. Each person that comes to my brand is in a beautiful environment filled with compassion and happiness.
The colors of the logo are purple and red . The psychology of color that is Purple is regal expressing that my brand is magnificent. The color Red is considered a hue in the color of psychology. Red expresses a powerful and the brand has a powerful impact on individuals who enter the environment .
- Write a mission statement about yourself as a company (or brand), what would be your direction, opportunity, significance, and achievement? What is your value? Describe your mission in no less than five (5 sentences). Write your personal and professional mission statement for your potential employers.
My mission statement for Perfect Chala is great brand perseverance through foster care from an abusive home and being a queen with my head held high . A beautiful black queen with beautiful skin that is gold. Bold letting it be known that I deserve the best . God said I’m a masterpiece. I have all that I need and Opportunity to grow in the world because I am worthy and learn what my purpose is in life . The purpose in life that the lord has given me . To help others in the world and spread the word of god . To love one another and work hard to make the world a loving place each and every day grateful for the day that Jesus Christ has died for my sins I am blessed with another day to make a change.
The mission is to make individuals love themselves as a whole and to know that god made each person. That no matter how much a person goes through God can change things for the better. To raise the bar of the experience of entering a Perfect Chala environment to empower people , discover purpose in life , and help our customers. To uplift one another and to have confidence. Purchasing items from Perfect Chala you will walk with confidence.
- Discuss your personal and professional objectives. Objectives are detailed statements that support your mission statement. Remember they are written in detail. Please write five (5) personal and professional objectives that support your mission statement.
To obtain my bachelorette degree in business fashion at the New York City of Technology.
To speak kindly and dress professionally .
Meet people and maintain a professional and trusting environment .
To have products that have Holy Bible scriptures .
To create a business account for social media and post Perfect Chala brand with professional photos .
- Write down specific personal and professional goals. Goals are specific quantitative (measureable) statements that will support your objectives. You many need more goals other than five (5). These are short-stated measurable steps to meet objective statements. Please write more than five (5) personal and professional goals that support your objectives. Some goals can be short-term while other goals can be long term.
Maintaining respect from others creating boundaries . Perfect Chala brand will be comfortable with others once Perfect Chala brand is respected and that must maintain for me to be a comfortable Perfect Chala must be in a respected environment at all times.
Perfect Chala brand will make very clear of the brand’s rules that are allowed and what is not acceptable in the brand.
On social media accounts for Perfect Chala brand new content will be popular and on social media daily. To express the creativity in the Perfect Chala brand.
On the account I am going to add others that post similar interest to the Perfect Chala brand. This will increase the brands followings and get reposts that will allow more people to see the Perfect Chala brand. I will also use hashtags that are similar to posts on the Perfect Chala brand page.
The perfect Chala brand will have a website. I will have a website so people who are interested in my brand are able to view my brand.
I will create a blog for the brand and a Vlog.The blog is for the audience to read the blog . The vlog is for the audience to see a visual of the brand .
“I will have to create funding just for the brand and create extra sources of income to invest in the business (Adam, 2019) .“
How would you position yourself in the marketplace against your competitors? Please describe. You can use a SWOT analysis.
In East New York and Brownsville . That is a very rough neighborhood . My mother also went through a lot as a child so it had an effect on how she raised me . It was not so that is why I currently do not live with her . My mother told many people that I would not make it to graduate high school and I would be a pregnant drop out .
This has grown me to become the woman that I am today . She did not believe that I could become a college student. So I had to prove her wrong and I know she doesn’t believe I would graduate from college so I must make that my mission to take action . It hurts the most when someone you want to love and believe in you do not . Especially the person that made you it bothers you the most . So that is why I am going to work harder in each and every class that I have . I have to make it so I can not fail . Failure is not an option. I will always put my best foot forward from now on . I can not lose it because I have little brothers that look up to me so I must become a successful woman from a family where not many have found a career nor did they go to college. My mother on the other hand has no career and neither does my father. A large percentage of my family members grew up with no college degree .
I have to earn a lot of money in the field that I am majoring in . I am also very glad that I am in this class. I am able to have the opportunity to learn how to become a successful business woman. I am glad that I am taking action and learning what are my strengths , weaknesses, opportunities and threats . So I can see where I am and also improve . SWOT is very important in an organization, project or business venture.
Swot explains Strengths and weaknesses are often to your organization, while opportunities and threats generally relate to external factors . It is helping to know these things when you are working on a project in a business. Some of my strengths that I hear often are that I am personable . It is one of the most important skills needed in a sales associate. I am also very hard working when it comes to sales in my job at M&J trimmings I sold over 1,200 a day and my job at Bloomingdale’s selling over 2,500 a day . That is also very important in a business that needs to earn money .
Weakness that I have is being on time. I have been told that many times while I work and by family as well . My preparation before I go outside is about a good two hours. Especially my eating routine and naps included it takes a while. My other weakness is my attitude when things do not go my way . Mostly I cannot hold my attitude when people get a nasty attitude with me. I react at times that is one thing that can change.
“Opportunities enable the business to boost its performance and gain a competitive advantage.
( Kenneth, 2021).” Being that I am in America there are many opportunities available to me .College is the pathway to earn more money the legal way . The way to get the career that I want or the one I need to survive with . To be able to make it through having the opportunity to become rich .
I do not have any threats. If I could think of possible threats it would be all the people that are applying in the position as me willing to do the same job as me for lower pay . People from third world countries that come to America do the same work as me to get to the position that I am in .
CITATION
Kenneth, R. (2021, March 13).” Encyclopedia of MANAGEMENT. . Encyclopedia.com. 13 March. 2021 . Retrieved April 20, 2021, from https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/swot-analysis
Adam, C. (2019, June 23). SWOT analysis: Definition and examples. Retrieved April 20, 2021, from https://www.businessnewsdaily.com/4245-swot-analysis.html
