Chala Jamison
BUF 3300
JUNE 8, 2020
PROJECT
Region: Oceania
Country: Australia
Company: BONDS
Political Stability of Australia we provide data for Australia from 1996 to 2018. The average value for Australia during that period was 1 point with a minimum of 0.86 points in 2009 and a maximum of 1.4 points in 1996. The latest value from 2018 is 0.98 points.
The Australian economy experienced 26 years of uninterrupted economic growth, and it was the only country of the OECD that did not enter into recession during the financial crisis, holding one of the highest growth rates of the developed world and being the world’s 13th largest economy. Condition of Australia after COVID-19 14th April 2020, due to the outbreak of the COVID-19, GDP growth is expected to fall to -6.7% in 2020 and pick up to 6.1% in 2021, subject to the post-pandemic global economic recovery.(Hughes 2020) Private consumption should continue to decrease as households become more cautious. Some support will come from fiscal policy in the form of infrastructure spending, tax breaks and social transfers, and from a still accommodative monetary policy. Investment is also set to get some traction, benefitting from still ample corporate profits, favourable taxation and higher demand for infrastructure and services. Yet the Australian retail industry has also seen steady year on year growth over the same years and recognized a total turnover of 130.55 billion Australian dollars in 2018. ( Hughes 2019) Clothing, footwear and personal accessory industries had a turnover of approximately 25.08 billion Australian dollars in the same year, and the household goods industry recognized a total turnover of 55.06 billion Australian dollars in 2018.
BONDS sales strategy to others is to attract customers through emotions . Increasing sales by reaching LGBTQ attention on social media .Clothing brand Bonds has debuted its holiday campaign with a LGBTQ+ couple sharing a kiss and as you would expect, it received mixed reactions. Bonds Australia posted an image, to Instagram, yesterday of two men sitting on a kitchen counter, embracing in a kiss while topless in the brand’s briefs . Bonds is a Australian brand that has high sales. Australia is good for business, is a very stable country and gets alot of international travelers. International people are attracted to Australia. This makes Australia good for business purposes due to the high percentage of travelers.
Hughes, Christopher. “Australia – Annual Retail Turnover 2019.” Statista, 20 May 2020, www.statista.com/statistics/653638/australia-annual-retail-turnover/.
“The Economic Context of Australia.” The Economic Context of Australia – Economic and Political Overview – Nordea Trade Portal, www.nordeatrade.com/en/explore-new-market/australia/economical-context.
