This agenda provides a detailed outline to give a clear vision of the day’s class.

Class Info: week 7, class 13

Date: Friday, October 8
Category: grid

• • Goals: Influence your audience
  • Objectives:  Understanding hierarchy

To-Do: before class

• • Post your homework
  • Prepare to describe your work in terms of graphic shape

Let’s chat

What is a designer?
Add your answer to the chat

Topic

Designers and organization

Goal: Create images that communicate
Objective: Create forms that signify essential qualities

Announcements

Field trip: Poster Museum
Friday, November 5, 11:30
119 West 23rd Street, Manhattan between 6th and 7th Avenue

Classroom meeting
Wednesday, October 20, 11:30
Room P116 in the Pearl Building

Review

Design Influence

Research 3 graphic designers whose work you admire
Post to Padlet

•  Find designers that have created a varied of different design solutions
Our project will use a variety of applications
Avoid designers that focus on one thing,
like book covers, or illustration, or photography.
Resource list:  Graphic Designer resource list

Note their name, location, and time period
Find 3 examples of their work

Lecture

Preparation for hierarchy

How we see: https://www.linkedin.com/video/live/urn:li:ugcPost:6821094794379501568/

start at 3 minutes – 9.30 minutes

Review alignment

Proportion systems: design precedents of grid design

gridded posters

more grids

Guide to using Grids

Activity

Workshop: align dummy type to the grid

Create hierarchy

grids, proportion, and hierarchy

Jamboard Align to the grid

Proportion

https://jamboard.google.com/d/1dnv61l2VC6Dg9iLPmsDI7-dKWx8XJKxYkmC17nCT_80/viewer?f=0

1  Use a grid, 5- or 3-column

• • • • • • • •  golden ratio proportion (your 5-column grid) (image below)
              • rule of thirds proportion (your 3-column grid)

2  Add dummy type to emphasize the grid
                we should have a sense of the grid, even when it is not showing

3  Use hierarchy to create a composition based on each proportion system                       •  use at least 3 levels of hierarchy
•  where do you place hierarchy to emphasize the grid?

Use alignment

Make sure your text is not centered
check that you do not have the same space above and below

Mass your white space
make sure you have a large group of white space

Review & critiques homework

 

Due Next Class

Homework Assignment: geometry, due 10/1

• • Revise sketches
  • Read and Comment On Online Discussion
    Use these terms: figure-ground, continuity

Preparation resources

Use negative space in logo design; https://www.youtube.com/watch?v=wzvJWWLTuEM

For reference, look at icons in The Noun Project for ideas https://store.thenounproject.com

Creating images in Illustrator: Adobe shape builder: (2 mins)  https://www.youtube.com/watch?v=BaXc3nU6ZNo

Icon reference: https://www.pinterest.com/sharp/icon-inspiration/?lp=true

Symbol reference: https://www.designspiration.net/search/saves/page/1/?q=icon%20symbol

Video: negative space logo design

Negative space logo   watch from 5 min

quick explanation to creating a logo

  illustrator Tools Tutorial
    •     Watch the first 3 features, the first 18 minutes
•     If necessary, review icons:   negative & NOT negative space icons