Agenda October 22

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This agenda provides a detailed outline to give a clear vision of the day’s class.

Class Info: week 8, class 10

Date: Wednesday, October 22
Category: poster

Goal: Influence
Objective: Direct your audience’s attention

To-Do: before class

    • Pin your homework to the wall
    • Prepare to describe the transitions made from one size to another

Let’s chat

How can we visually influence?
Add your answer to the chat

Topic

Typography
   Goal: Influence
   Objective: Direct your audience’s attention

Announcements

Field trip: Poster Museum
Friday, November 5, 11:30
119 West 23rd Street, Manhattan between 6th and 7th Avenue

Lecture

What is a poster?
Poster House:
https://www.youtube.com/watch?v=e3rVZIA0Ab0
15.40-18.30.    25:30- 26:50      0-8 history 9-11.50 swiss poster. 13:48-      15.40-18 ;30

Design Influence

Your poster will introduce your audience to viewers who are unfamiliar with your designer.
It is not simply a summary of your research—take advantage of the large size and presentation capacity of the poster format to embody the spirit of your designer.

Your poster should visually present information that will give the viewer a sense of your designer’s philosophy, history, anecdotes, etc.
Look at your designer’s use of typefaces, grid structure, etc.
Your viewer should be able to easily understand the spirit of your designer.
Convey contemporary design. It should not look “retro.”

What is meaning?
How is it created?
Who decides?

aristotle’s rhetoric https://drive.google.com/drive/u/0/folders/1HRBfjWt-qgQBkskOG5Kz_B0nJ73Z_53C

Discussion

Typography: https://www.youtube.com/watch?v=sByzHoiYFX0

Activity

Workshop: sketch in Indesign

Create 6 typographic compositions in InDesign

11×17″ 5 columns horizontal and verticle NO margin or gutter

criteria

          • Compose your information to give the viewer a sense of your influencer’s philosophy, history, anecdotes, etc.
            • This is not a summary of your research: Make sure that your poster doesn’t look like it could have been created in Word
            • Represent your influencer’s “aesthetic.” aesthetic: a set of principles underlying and guiding the work. Look at your designer’s use of typefaces, grid structure, etc.
            • BUT, you must convey contemporary design. It should not look “retro.”
            • Take advantage of the large size and presentation capacity of the poster format

process

        1. Decide on the typographic elements you will use in your poster. include your influencer’s name and quote, location, genre    genre: a category of artistic composition, as in music, graphic design, furniture design etc. characterized by similarities in form, style, or subject matter.
        2. Create a new InDesign document: 11×17″, 5 columns, NO gutters or margins
        3. Break text into smaller units to emphasize it’s meaning
        4. Create typographic hierarchy using typefaces, and grid.
        5. Create 6 different compositions Do NOT center!
        6. Remember the alignment of elements. Use the grid to define the placement of your elements.
        7. Note the typefaces and elements used so that you can discuss them in class.
        8. Save as jpg and upload to OpenLab category: type poster

Need inspiration: https://www.typographicposters.com/

criteria

1  Use alignment

2  Add type to emphasize the grid:
                have a sense of the grid, even when it is not showing

3  Use hierarchy to create a composition based on your proportion system
•. Use at least 3 levels of hierarchy
•  where do you place hierarchy to emphasize the grid?

4. Make sure your text is not centered
check that you do not have the same space above and below

5. Mass your white space
make sure you have a large group of white space

 

Due Next Class

Homework
https://openlab.citytech.cuny.edu/childers-comd1200fall2021/?p=8328&preview_id=8328&preview_nonce=21164a3106&post_format=standard&_thumbnail_id=-1&preview=true

    • Create sketches
    • Read and Comment On Online Discussion

 

 

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Additional information

This Animated Video Brilliantly Explains Layout And Composition In Graphic Design

Preparation for hierarchy

How we see: https://www.linkedin.com/video/live/urn:li:ugcPost:6821094794379501568/

start at 3 minutes – 9.30 minutes

Review alignment

Proportion systems: design precedents of grid design

gridded posters

more grids

Guide to using Grids

https://www.typographicposters.com/

 

 

 

Preparation resources

Use negative space in logo design; https://www.youtube.com/watch?v=wzvJWWLTuEM

For reference, look at icons in The Noun Project for ideas https://store.thenounproject.com

Creating images in Illustrator: Adobe shape builder: (2 mins)  https://www.youtube.com/watch?v=BaXc3nU6ZNo

Icon reference: https://www.pinterest.com/sharp/icon-inspiration/?lp=true

Symbol reference: https://www.designspiration.net/search/saves/page/1/?q=icon%20symbol

Video: negative space logo design

Negative space logo   watch from 5 min

quick explanation to creating a logo

  illustrator Tools Tutorial
    •     Watch the first 3 features, the first 18 minutes
•     If necessary, review icons:   negative & NOT negative space icons

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