My role was to design, create and execute social media campaigns to promote the nonprofit sweepstakes. The sweepstakes run until August, so I had June and July to execute strategic promotional content. I created media content according to communications consistent with the non-profits company’s current branding. The promotional array consists of posting to Instagram, Twitter, Facebook, and LinkedIn communication writeups. During these sweepstakes I collaborated with other team members to produce the best content possible.
At the company I learned the different ways a nonprofit gains donations and followers using social media. I took a seminar called “Supercharge Your Social Media Storytelling Through Video ”, it gave me a lot of insight and tips to help the company expand their consumer reach. I learned that to expand your consumers reach it requires interacting, exploring, and creating.
- Interaction: It’s best to answer the comments on each post.
- Exploring: Try commenting on other relatable pages to connect with others and their followers.
- Creating: (Snacks) 15 second clips, pictures and or videos These postings only last 24 hours.
These three components together formulate a bigger picture. With this insight I used it to refer to when coming up with different design solutions.
I also noticed that having the right accounts and content will bring you closer to your goal. Making sure all your accounts are cohesive and feels the same throughout the channels. Meaning it doesn’t matter which site your consumer finds you on, they will get the same experience and content across the board. Another thing is having consistent content that gives your audience a call to action whether it’s to donate or sign up.
At first my job at the company was to design promotional ads that made the audience donate to a specific charity or pick their own. As time processed it changed, we dropped the donate portion as a call to action and started focusing more on the win $10,000. Let’s be honest who wouldn’t benefit from an extra $10,000 in their pockets. The work that I have been creating has evolved throughout the progression of the internship by staying on brand. The progression can be seen in the content.
Image credit & Programs
Image (1) Pixaby.com and Adobe Illustrator; Image (2) Rawpixel.com, Adobe Illustrator; Image (3) adobestock.com, Adobe Illustrator
