Kraaft‘s strategically situates itself in a central location within Europe, as reflected in its efficiently organized distribution network. Leveraging well-established infrastructure and streamlined transportation systems, Kraaft effortlessly distributes our products across both domestic and international markets. Kraaft leverages its central location by having a storefront in Rue des Capucins to give access to local customers. For the reason that, 41.6% of Luxembourg customers do their purchases at shopping centers (Tighe, 2023); this also allows customers from neighboring European areas to come in physically and view the products that would be out at the time of visiting. As Luxembourg has a flourishing e-commerce market, Kraaft will be an engaging and user-friendly ecommerce platform as it provides a dynamic platform for the distribution of linen, catering to the diverse tastes of its discerning consumers, ensuring swift and cost-effective deliveries locally and globally (Luxembourgian Vat Rates and VAT Compliance, n.d). Securing online transactions and swift delivery services, the convenience of shopping for clothes online has become an integral part of Luxembourg’s and the company’s retail culture, bridging the gap between global fashion trends and the unique preferences of the clientele (Luxembourg Export Declaration, n.d). Kraaft’s products are distributed through shipping channels such as Eurosender, FedEx Express, USPS Express, and USPS Priority in international and domestic distribution from Kraaft.
In the realm of relaxed fashion, there is a surge in people’s favorability towards linen clothing, signaling a tendency towards both comfort and sustainability in modern wardrobes. Linen is renowned for its breathability and natural texture, it finds favor among consumers who appreciate both style and functionality (How do People Shop in Luxembourg?, 2019). In the United States, consumers are drawn to linen’s versatility, recognizing its natural breathability and minimal environmental impact, making it a staple in both sustainable and casual or sophisticated pieces in their wardrobe (Linen Fabric Market, 2023). As sustainability and comfort become key considerations for consumers, linen clothing emerges as a versatile and stylish choice, aligning with the broader trend of conscious and mindful consumption in Luxembourg and the United States (Strategic Business Insights, n.d). Its timeless elegance aligns with the country’s cultural emphasis on quality craftsmanship, and appreciation for eco-friendly fabric qualities of linen.
