In graphic design, visual hierarchy is when elements are arranged in such a way as to imply the order of importance. If you missed the lecture or need a refresher, you can download this slide presentation or view the following videos.
Typographic Hierarchy Explained
We also viewed a view on creating contrast with type
Reminder: Mid-Term on Tues, Oct 16, 2018
Some of the things we covered during the this class included some things we should not do when dealing with type;
- Don’t use horizontal scaling
- Don’t use vertical scaling
- When using colored type on a colored background, make sure the colors of the two have a good contrast.
Tracking and Type Alignment
We took a look at how to digitally control tracking and the different type alignment options. We were able to see what happens when tracking is too tight or too loose. We also took a closer look at what happens when we use justified text alignment. I discovered that one of the advantages of using justified text is that it can save space when a lot of text is used. We also saw a disadvantage that is awkward or bad word spacing that creates too much white space in paragraphs. Sometimes we see streams of this white space, which we call rivers (rivers of white space).
This is an example of what can happen when text is justified. The paragraph can end up with rivers–indicated by the red lines.
This class was dedicated to the variations in type styles that are available. We discussed the differences in type — width, weight, posture, stress, serifs, and contrast.
width – condensed or extended
weight – light or bold
posture – italic or oblique (fake italic)
stress – vertical or diagonal
contrast – extreme or medium or low/none
serif – bracketed or unbracketed
We have discussed the five families of type since the early days of the semester. Sometimes these are referred to as type categories. Make sure you learn to identify the differences.
Here is quick review:
Old Style: Garamond
- designed in France in 1615 by Jean Jannon (Claude Garamond was
- given credit originally)
- designed in a time when inks and paper were coarse and type
- technology was still rather rough
- relatively thick strokes and heavily bracketed or curved serifs
- emulated classical calligraphy