Class Info

  • March 10, 2022
  • Meeting Info: In Person in room 115 Pearl

Topic

• First Quiz which will be taken on Blackboard.

• Is an Apple Really Red? Color Theory and Color Interactions

Objectives

To teach students the basics of color science and theory and show how the theory is applied in the industry in the Creative Cloud software and in OS system software and other industry design tools. Students will learn the difference between the additive (RGB) and subtractive color space (CMYK) as well as be introduced to the Pantone Matching System. (PMS) for color. They will also learn appropriate terminology for describing color schemes in graphic design such as warm and cool, monochromatic, complementary, and analogous.

Discussion/Lecture

We will take your first quiz at the beginning of class.

Let’s begin class answering this simple question: What color is this bag below, which is for sale at a local Brooklyn retailer?

What color do you see as the dominant color in this bag?

Please post your color description in the chat.

Now, all of you should take the Xrite color challenge.

These images from the Xrite site show samples side by side in different lighting conditions.
What colors do you see on the right versus the left?
GTI Color Rendition Demonstrator Video

Now, we are going to listen to first part of a podcast from RadioLab, a NPR Science, all about color called Ripping the Rainbow a New One.

Screen Shot 2016-03-08 at 12.04.30 PM
A mantis shrimp, the creature which sees the most colors on the planet


Newton’s experiments were key milestones in understanding the science behind color. If you like, try to replicate his experiment at home.

Now, let’s take a look at this slide show on color.

Is-It-All-In-Your-Head-1Download

Here is your ColorTheory Handout. Download it and use as you look through all of the Color Link in today’s activities and the homework.

Color-Theory-HandoutDownload

Now, let’s take a look at Josef Aber’s classic text, The Interaction of Color and then look at the PDF below which illustrates how Alber’s principles can play out in a brochure design.

BA31PerfectColorDownload

How do you find the Perfect Color?

There are four ways. How do you find the perfect color? Describe how you find the perfect color?

Lab

5.4 Exercise 4: Interaction of colors
5.3 Exercise 3: Interaction of values

Files are found at the beginning of Chapter 5

https://openoregon.pressbooks.pub/digitalfoundations/part/chapter-5-color-theory-basic-shapes/

How to Cite a Website in MLA

https://www.easybib.com/guides/citation-guides/mla-format/how-to-cite-a-website-mla/

Design a personal logo that represents you. It can be a logo of your initials or a series of graphics, pictures and illustrations. Decide what describes you the best. Here is a list of how different combinations of letters can create a logo

To-Do After Class

See Assignments/ Week Six for homework