Project Planning
Company Name: BLM (Black Lives Matter)
Company Description: Our company (BLM) which is an online store where our audience will able to order customizable items with black lives matter design/art. The main purpose of this company is to inform the audience about Police Brutality and Racism.
Mission Statement: Our mission is to become The Make Engine to give people the power to make anything imaginable. Looking through our marketplace, you’ll find Designers selling their art, Makers showcasing their customizable products, and create-your-own products just waiting for You.
Audience: As a Group, our target audience is New York City residents (mostly George Floyd’s Protesters in Queens). Most of our research will be about Police violence and racial discrimination. Due to George Floyd’s death brought us to retain more about racism and injustice on African American people.
Age group: We are mostly targeting young black community, because they are mostly victims of violence and racial discrimination by policies. As a result, we want to inform them as early as possible, so they don’t become a victim of police Brutality.
Language: As most of our audience speak more than one language such as Bengali, Spanish, Hindi, and Urdu. It very difficult for people to get the information they need. We will try to use translators or interpreters for people who have a hard time understanding civic law.
Technological Background: We decided to create a website, blog posts, and Forum for our audience.
Role/Task:
Research specialist: Tanvir Patwary, Mardiya Idrissou, Ismil Hossain, Mosammat Perven
Writer/ Editor: Mosammat Perven
Website designer: Tanvir Patwary
Goal: Our main goal is to promote justice by selling various products on our website. In order to bring specific audience attention. First, we will create Blog posts where we will post information weekly about racial inequality in justice systems. Second, we will create a Forum, where our audience will able to share their thoughts about any issue. They will able to post comments, pictures, and videos as social medias impact on cases of Police Brutality. Finally, we will create an online shop where our audience will able to order customizable items with black lives matter design/art.
Challenge: Most of our challenges will be to reach people of all ages, as long as they know how to read and write. For the future, we want teenagers to adopt this mentality from their young age, that justice for all is necessary regardless of their race, color, or religion. For now, our main target will be educating adults about black lives matter, so they can help end the injustice to black lives.
