Audience

SSCJ Team Researcher

Audience:

As a class, our target audience are the residents of New York City. NYC has been the epicenter for the spread of the virus and New Yorkers can use all the information they can get. 

Because of how highly contagious this virus is, staying six feet apart from other people are advised. But sometimes it’s very difficult to avoid the inevitable in very crowded neighborhoods such as Corona, Jackson Heights, and Elmhurst, the epicenter of the virus. Many hispanics live in these areas, many who don’t know how to read and write English. The people in these areas should be able to easily obtain information they need to protect their families and themselves. 

To target the Hispanic community in these neighborhoods, we would have to communicate with them in Spanish. About half of the population in Jackson Heights alone, are foreign born and English is not their native language. Because of this language barrier, it makes it difficult for many of these people to get the information they need to survive. 

According to reports from 2015, 76% of Hispanic adults had a presence on social media. As such we believe that by creating a social media campaign that is highly concise and informative of what the coronavirus is and it’s history we can better communicate to this population about the ongoing crisis. Our hope is to inform the community better in the event of a second wave and keep them up to date on the facts of the virus. 

Because older-aged Hispanics are most at risk, we would like to make sure the necessary information reaches them first. But many of these people live with their families who can potentially spread the virus to them. And these families include children. These neighborhoods are made up of immigrant families whose language is only Spanish. Because of this, we hope our information reaches kids too, in order to spread information to their older family members. They would be provided with the information they need not only inform themselves of what the nation is dealing with, but what they can do to help stop the spread to their family members. 

This pandemic affects everyone, no matter what their income might be. We want information to be spread to as many of the Spanish-speaking community as possible, to ensure they have the knowledge and safety procedures to survive this virus.

Our Goal/ Mission statement

Our goal is to find out what, where, when, and how did this virus originate and how we can stop it. By gathering the necessary information, we can relay it to the residents living in New York on how to avoid getting the virus in the first place and curing the ones who do. Educating them where the virus started, what causes the virus, when or how long the virus surfaced will help us prepare for eradicating it from our daily lives. This research is necessary in getting to the root cause of this pandemic and find out how to cure it. SSCJ Team Researchers is a New York based company, which involves testing, in depth analysis behind the science behind PhRMA’s testing laboratory.  

Christopher Bello

Sadeek Brown

Joel Tejada

Samay Shrestha

 

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