STUDENTS WERE INSTRUCTED TO CREATE AND CONCEPTUALIZE A MARKETING PLAN FOR A FASHION BRAND IN SPRING/SUMMER 2021. MY IDEA WAS TO REVAMP THE CARHARTT BRAND TO APPEAL MORE TO THE STREETWEAR CULTURE.
“The company hopes to shift into a more mainstream market segmentation in order to increase sales and raise brand prestige. Carhartt has great opportunity ahead, our new Spring Summer 21 collection will be the first step in breaching into a new demographic. Through new brand partnerships, we will revive our brand into popular culture. The threat that is already imminent are our existing competitors: Timberland and Levi’s.”
AZULA JEI
