Food photography is currently one of the trending photography topic there is as of today. Although it’s been overly done, this photography style can be useful in other form. There’s people who take picture of food for their own pleasure and there’s some who do it for other purposes. I personally believe that food photography is a great use for marketing. Especially using it through Instagram. Social media played a huge part when it comes down to marketing something. It’s a great way to sell their idea to the audiences. Since currently Instagram is one of the top social media in our society, using it as a marketing tool is fantastic. This helps promote the restaurant and their food. It can also helps increase restaurant businesses as well as gaining fame to the Instagram account owner. It’s a win win. Although some people find food photography is a form off art but it’s just not as powerful as using it for marketing purposes. No matter how nice you make the food is, the way you took the picture (The camera angle, the composition, prop uses, etc), you’re still promoting something. So in this particular case, I strongly believe food photography is mainly good for marketing whether than a form of art.
Professor Sandra Cheng
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