Figure 14: LinkedIn, 2022
MKT 1103 Foundations of Marketing and Sales Course Description:
This course introduces the basics of global marketing and sales, focusing on strategies used in physical stores, online platforms, and digital media. Students will learn key marketing and sales ideas, how to plan strategies, and how resources and opportunities affect these plans. The course highlights the importance of thinking critically, being creative, and solving problems to create strategies that improve customer satisfaction, loyalty, and business success.
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