Figure 15: IIAD, 2022
MKT 2327 Entrepreneurship Course Description:
This course focuses on teaching students what entrepreneurs need to do to succeed in today’s competitive business world. It uses case studies to explore key topics, such as supply chain management, its role in business success, and strategies to gain a competitive edge. Students will learn how to analyze market trends, use marketing and computational tools, and apply business strategies to make the most of market conditions.
Syllabus:
Projects:
