Course Description: An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.

Color Theory Project; understanding the importance of color in visual displays. One also learned primary, secondary, and tertiary colors.

This Elements of Design paper consisted of comparing and contrasting a store window of choosing, Dolce and Gabbana, and an art piece at the Metropolitan Museum in NYC through the elements of design.

Press Kit