Course Description: An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.
Color Theory Project; understanding the importance of color in visual displays. One also learned primary, secondary, and tertiary colors.
![](https://openlab.citytech.cuny.edu/ahawthorne-eportfolio/files/2020/12/Screen-Shot-2020-12-08-at-7.12.21-PM-1-1024x695.png)
Press Kit
![](https://openlab.citytech.cuny.edu/ahawthorne-eportfolio/files/2020/12/Screen-Shot-2020-12-08-at-7.37.33-PM-767x1024.png)