Course Description: An introduction to the study of product development from concept to consumer. Students will learn how research is conducted in the fashion industry and how it is ultimately reflected in garment design. Trend cycles, consumer behavior, social, political, and economic influences are discussed as influences on trend development.
Term Project: Alexandria had to create a Fall/Winter collection for NYFW 2019. Below, you will find the term paper outlining the brand’s mission and vision statement, target market, strategic planning, SKUs, and marketing strategies.
