WEEK 3 ASSIGNMENT

For this week assignment, we needed bring 5 photos or screenshots showcasing the Five Families of Type (1 of each) being used in the everyday world.

OldStyle
For Old Style I noticed the logo of the company I work for was set in that typeface.

 

 

 

 

 

transitional_katespade
In this particular logo we see the higher contrast between strokes and the more refined serifs

 

 

 

 

 

axlogo
Armani Exchange uses modern typeface in their branding logo, clear by the contrast between the think and thin strokes and the thin, more modern serifs too.

 

 

 

 

 

 

 

 

coke-logo-13
In this Coke logo we see the Slab Serif typeface, recognizable by its thick stroke, block like serifs and the vertical stress on the o.

 

 

 

 

 

aa3
American Airlines is an excellent example of a sans-serif font. It looks clean and easy to read.