The right commercial photographer for The Honda FCX Clarity campaign would have to be Tim Wallace who has a prolific reputation in the industry for his creativity and reason for winning the International Advertising Photographer of the Year and Photographer of the Year at the UK Motor Industry Awards. His defined shooting style makes campaigns successful through dynamic use of photography. Tim Wallace is highly regarded within the commercial and advertising industry inspiring not only his clients but also their customers.
The look and feel for The Honda FCX Clarity photographs would be its features such as its use of hydrogen fuel cell technology instead of gasoline. The photographs will highlight the cars exterior, interior, performance, safety and why they designed this car to be tons of fun to drive. Tim Wallace is ideal for the photographs behind the concept that The Honda FCX Clarity wants to show its customers and why they should by this car.
– Aamir Saadullah
That Tim Wallace has won some important awards is not necessarily the reason to pick him as the photographer for your shoot. If you want to show some interior shots and make the car look luxurious Wallace could be a good choice. Always start with your concept. Then try to make a link between your concept and the style of the photographer.