Category Archives: HW1

After doing some research on the Honda FCX Clarity and other cars in its class, its clear that the target audience is not your luxury consumer but rather the middle class environmentally aware consumer. Had we been assigned Tesla as … Continue reading →

As an art director for a new bright upcoming product it’s very important to please and capture our current audience as well as trying to lure in new ones. It’s important for your products to stay within your ad campaign … Continue reading →

In my personal opinion, I believe that the photographer, Time Wallace is the best suited choice for the job of taking photographs for the honda FCX Clarity. Being that the vehicle is an electric car, there are many positive to … Continue reading →

After seeing all three photographer’s shooting about car, I finaly choose Don Dixon as a better photographer to shooting The Honda FCX Clarity project. Don Dixon’s car photo not like the other two photographers use a slow shutter speed and … Continue reading →

As an art director for the Honda FCX Clarity, a fuel cell electric vehicle, I would shoot my campaign from multiple points of view where it will grab the most important parts of the car to help consumer buyers have … Continue reading →

The Honda FCX Clarity a fuel cell Electric Vehicle is meant to be ecofriendly and to not affect the environment as much as regular cars. The goal should be to show this electric vehicle as smooth, comfortable and dependable as … Continue reading →

The right commercial photographer for The Honda FCX Clarity campaign would have to be Tim Wallace who has a prolific reputation in the industry for his creativity and reason for winning the International Advertising Photographer of the Year and Photographer of … Continue reading →

I would choose Tim Wallace as the photographer for The Honda FCX Clarity campaign rather than Don Dixon or Clint Clemens .Wallace photographs the car’s interior as well as exterior parts experimenting with various angles to portray the car as … Continue reading →

The Honda FCX Clarity is an environmentally friend vehicle that gets you where need to be. This is one of the those types of vehicles that stores hydrogen in a tank and converts into electricity. Compared, to other cars like … Continue reading →