Roy’s Internship Journey: Week 3

After my first meeting with Ripe Taste, we planned my first assignment. I was given the task to research some of the competitors of Ripe Taste. Nasty Gal, Lulu Vintage, Free People and Anthropologie were some of the names brought to light. mainly Nasty Gal who is the direct competition compared to the rest. I was told that Ripe Taste’s target audience is late teenagers and early thirty year olds, who are vintage lovers, indie, mainly from Brooklyn, and devoted fashionistas. I was given the assignment to work on some logo options for the company. There were some guidelines placed beforehand such as the palette maintaining itself within the earth tone family, having some edgy aspect to the logo and having a typographic approach to its appearance. The sale pitch of the company is that the clothing are one of a kind, and are washed and dry-cleaned unlike other thrift and vintage shops. The name of the company derives from “ripe” as a metaphor to the right timing of trends and “taste” as the perception of one’s individual style. Throughout the week we have been communicating back and forth making sure the logo represents the company and modifying any disruptions.