Journal #4

This week – Ressler Importers is going well. Their website is doing well, and I’ve been working on an email for them. They use myemma.com for their emails, which has proven very useful. Myemma does some analytics for all of the emails sent out, including how many people viewed the individual email, how many viewers clicked to the site from the html email, etc.

Speaking of – I wonder, is it possible to get analytics if I created my own html emails? Hm, I’m curious about this. I suppose you could put a tracker on the email – but I don’t think you can put js in emails – I’m not sure. Maybe I’ll follow up in a later journal entry with news on this.

Otherwise, what can I say here that hasn’t already been said. I just finished with a short blerb about the article that was assigned in class ‘Creation Myth’. I briefly touched on the bureaucracies that were exhibited within Xerox to almost prevent the newer model of the printer from being made. I hate things like this. In fact, I get absolutely fed up with them. Universities (such as this one!), Government agencies, large corporations, really any company can get stuck on a set of rules that at one point or another – someone asks, ‘why do we do it this way?’ When another persons response is, ‘because it’s always been that way.’ Or maybe ‘because that’s the way it’s always been done.’ This is the sign of a bad business. Because a good business would modify the rules and regulations according to what works, not necessarily the way they feel most comfortable doing things.