This task was given to us in teams of 2 and make 6 ads (3 each). We were given a brand/product to research and come up with advertisements for it.
In this case, RxBar was our given brand to look into.
Creating advertisements that work requires an organized strategy. It starts with defining the target audience and understanding their needs. Then, creative ideas are developed to engage the audience and convey the message effectively. Strategic placement on suitable channels follows, along with crafting a memorable tagline. Finally, feedback is gathered to evaluate the ad’s impact and refine it as needed.
We Needed To Find These:
Target – Insight – Concept – Tagline
Target – 20 to 30, Gym Goers & Individuals who have a healthy lifestyle
Insight – In today’s health-conscious market, consumers prioritize snacks aligned with values of transparency and authenticity, seeking products made with real, whole food ingredients. This demand reflects a trend towards mindful consumption, as consumers become increasingly conscious of their food choices’ impact on health and well-being. We aim to resonate with health-conscious consumers, strengthen trust in a competitive snack landscape.
Concept – We want to showcase RxBar as more than just a snack but as a trusted ally on the journey to wellness. Putting the spotlight on RxBar’s core attributes.
Enforcing their commitment to transparency, simplicity, and quality ingredients, and positioning it as the go-to choice for health-conscious consumers seeking convenience to support their active lifestyles and wellness goals.
Tagline – Honesty in Every Bite
Channel – Guerrilla Marketing
ADS
We wanted to show transparency, how Rxbar is honest with its consumers, because it lists their ingredients and protein levels.
Both me and my partner use Features and Benefits of Rxbar to create these ads. Like how the brand is straightforward and easy to understand. So my 1st drawing was a tree/flower with a Rxbar growing out of it because of how the ingredients are natural and or items you can get naturally, no chemicals.
2nd was a RxBar window on the side of a building, where the window is transparent and with the outlines of the actual ingredients of a Rxbar. This showings more clarity and how this brand has “nothing to hide” like the headline states.
3rd is actually a aisle sign like you would see in a grocery or convenient store. It also lists the ingredients of an Rxbar because of the clear and forward product. How if you consume this product, you will know what you are eating to get to know your food better.
