CHAPTER 6:
In this chapter, you will learn:
– How social networking emerged from virtual communities
-How social networking Web sites earn revenue
-How companies use social networking tools in online business activities
-About mobile technologies that are now used to do business online
-How auctions and auction-related businesses are conducted online
READING MATERIAL
Read the below article from Women’s Wear Daily about connecting virtual retailers with their consumers.
Think Tank: Savage x Fenty and Fabletics Drive E-commerce Success With Hyper Personalization
