In order to get used to blogging I had to write about one of the blogging topics suggested by from Chris Brogan’s brainstorming ideas post from his blog.
What sets social media campaigns apart from traditional media campaigns? Well it allows for something that’s never been available to businesses using traditional marketing in the past. Social media campaigns allows you to connect, educated and create an ongoing dialogue with your target audience. By traditional media campaigns, I mean books, newspapers, magazines, radio, TV, printed advertising such as flyers, brochures, billboards, posters. Now, many of the tools used in traditional marketing – advertising, public relations, content marketing, contests and promotions – are also used in social media marketing.
In addition, Social media helps campaigns increase sales by promoting a product or service through platforms like Facebook, Google+, Twitter, LinkedIn, Pinterest, Instagram and others, using a range of marketing communications tools and techniques. Social media campaigns doesn’t ignore mobile phones and blogs on the internet. Furthermore, it’s cheaper. A lot cheaper. You can reach 1,000 people for a fraction of the cost using social media than you can through television, billboards or even email. Social media is the only marketing platform that allows you to engage and interact with your consumers.
