Retail Wine Shop Experience – Gusmary Sanchez

For my Retail Wine Shop Analysis I decided to go to Bottle Rocket which is located at 5 W 19 street. I can say I had a good experience because all the employees were very attentive and friendly with me. As soon as I walked in the store they approached me and offered help. I enjoyed the atmosphere in the wine shop because of the colors and designs it had. I had the opportunity to talk with one of the employees and she explained how they carried wines from different places such as Argentina, Australia, Chile, Germany, Italy, France etc. They arranged their wines in two different ways. First they had their wines in alphabetical order on the shelves. And the other way is that they have different selections of inventory in the middle store. They have different sections of wine that gives you a brief summary of the wine, where it comes from, and the food you can have with the wine.  These sections are divided into different categories such as poultry, meat, seafood and desserts. This was very interesting because as soon as you go in to the store you see different sections. Which I believed is a great idea because you are able to see the wine, the information, and the food you can have with it and have an idea of how to find the wine in an easier way. It helps the researcher have a better understanding of the wine they want to purchase.

As I was exploring the wine shop I noticed that the prices of the wines were affordable except some wines from Burgundy. Burgundy had a whole section at the back of the store. I asked her and she said that Burgundy plays a very important role in that store because it’s very popular and many costumers always want wines from Burgundy. She also explained that they don’t have a specific section for old wine because all the wines they have are from new vintage. They also have different shelves for dessert wines, liqueurs, and champagne. They also offer free wine tasting every Thursday to Saturday from 5- 8pm. I went Monday and I couldn’t try their wines. Overall I liked my experience because the employers gave me a nice attention that I always look forward to in a place. And they also have different types of wines that I would like to taste. When I was leaving she gave me a card and told me to call her if I had  more questions.

The front of the wine shop.

wine section in alphabetical order by country.

White Wine Display.

Red Wine Display.

Sparkling Wine Display.

Burgundy Section

Different Selection of inventory in the middle of the store. Including Meat, poultry, seafood dessert etc.