COURSE DESCRIPTION:
Examines the aesthetics of major fashion designers from the 19th to the 21st centuries through lecture and study of museum clothing collections.
Students will gain knowledge of historic fashion influences with application to contemporary and future fashion apparel.
Syllabus
Market Visit
Top Luxury Groups
Review Futuristic Luxury Industry Body
Launching a Luxury Brands
Designer Profiling — Le Labo Fragrances
Communication Strategy – Luxury Contemporary Brand – US Market
Ralph Lauren
