Project One: Product Illustration (for a beverage label wine, beer, or tea.)
Overall Assignment:
You have been approached by a client to redesign an existing beverage label.You may identify your own client for this project. You may choose between an illustrated tea, beer or wine label.
NEW DESIGN MUST BE PRIMARILY ILLUSTRATED, NOT TEXT BASED.
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- Art must be made in scale to the Product. (Wine label art should fit a bottle of wine, tea should fit a tea box. Templates will be made available.)
- Art is required to be created in Black and White only. Ink and Pencil may be used.
- Students will be required to present the illustration alone, as well as a digital mock up of it with all necessary text included.
DUE 2/06 :
- Project 1, Part 1 Ideation & Thumbnails: Generate MULTIPLE solutions for one client.
Draw 5 at least thumbnails per concept, for a total of 20 thumbnails minimum.
- Identify a client who’s label you would like to redesign.
- Choose based on an inspiring name, NOT based on YOUR relations ship with the product.
- Research the client as well as any imagery suggested by the beverage, the brand or the name.
- Brainstorm in your sketchbooks based on research.
- From your brainstorm identify at least 4 different directions their final illustration could go.
- Explore these 4 different concepts through sketches related to their brainstorms in your sketchbooks. You may also begin collecting visual imagery related to your concepts as well as inspirational images and reference images – these can be collaged into your sketch books or compiled into a PDF.
- Refine these 4 different concepts through multiple thumbnail sketches of each idea.
*Be sure to use a ruler to draw the frames for your thumbnails BEFORE you begin them.
*Be sure they are in proportion to the label you are designing.
