Yuko Shimizu makes an excellent point in stating that clients will always know who to call when they are looking for a specific solution to a problem. Every artist, no matter the medium, has a trademark in a sense. A unique talent for and/or passion for a certain medium or subject that identifies artist uniquely and individually. For example, a music artist like Micheal Jackson is internationally recognized as the “King of Pop” because he was exceptionally talented at pop music. Personally, I have a drive for interesting and unique hand lettering, due to my interest in typography. In the future, I can potentially be seen as the ideal man to hire for a job that may require that kind of work, but only however, if I can truly prove my craft and talent in that department.