These are  product illustrations of a kind of Chinese persimmon wine. The persimmon  tree is the antlers.  This idea is good,  and result is great, it looks like watercolor or ink printing. That makes the illustration is  hyperbolic, but it is beautiful and layered.

Reading 1

While I was reading this article, the first image came out of my mind was a wine bottle design named Empire. It gave me a very strong feeling, full of impacts and incredible amazing that caught my eyes at first from a page with different labels. So I completely think that eyes catching always plays an important role when it comes to product design. People might forgot the taste of the beer,the soda, or the wine…but there are always memory left behind the illustration from the design. The illustration tells a theme,a story or even a single word. When the color add into it, it’s not as 1+1=2. I still strongly remember the design of the Empire wine, with black or white background, golden or black dragons only, it’s very unforgettable,and I think this is the power of illustration when it comes to eyes catching design.

Reading  2

I like the design “Freedom to Read.” Jillian Tamaki mentioned two things I founded interested in her process. First, come up with different words and draw out thumbnails even though they might look funny. I think this is a good way to practice creativity and combination of ideas. Second, resources are important. We can fill our idea by looking around the resources. From the design “Freedom to Read,” I can see the influence from children books, both the style and the concept.

I do not drink beer, but, as far as I know, quality beer is a proven technology. Therefore, to date, most manufacturers do not participate in the competition for the quality of beer, because they already have it. They try to attract buyers by giving them a “circus” because they already have “bread”, that is, beer. An exquisite variety of tastes and quality of the beer is now complemented by works of art on labels. Because when we say that people have a taste, it’s not just about food or drinks, but also about the ability to perceive beauty. Thus, a simple walk in a supermarket past beer stands can be equated with visiting a museum of modern art, and you can choose one piece for yourself without paying a lot of money.