Have you ever wondered what career field is responsible for bringing attention to new clothing departments and fashion trends? We’ll if you have the answer is fashion marketing. When most people think of fashion marketing, usually think it is only about the advertising. To get consumers curious or eager to purchase products and new lines yet, there is more to this career path. The field of fashion marketing covers a wide variety of positions. One can work as a fashion buyer, customer service representative, retail store owner, visual merchandiser, retail manager, manufacturer’s representative, operations manager, marketer, advertiser, and more. Those interested in this field not only should have an eye for fashion but also business skills.
If the path one chooses to follow under the umbrella of fashion marketing is fashion buyer they have a chance of traveling. Traveling the globe to identify new trends before deciding which lines to purchase for a retailer. Depending on the size of the store you work for, you may be responsible for purchasing many types of goods, including shoes and accessories, or you might only handle one area, such as formal wear. In this position, you would work closely with designers, suppliers, and marketers to ensure that the lines you buy would maximize profit for all parties.
An associate’s and bachelor’s degrees are available in fashion fashion marketing. Having either of these degrees could help one find entry-level work in the fashion merchandising and marketing field. Many of these degree programs focus on practical, hands-on skills and offer students the chance to complete high level projects, obtain internships, or study abroad in the fashion capitals of the world.